From The Adweek Copywriting Handbook by Joseph Sugarman to Cole Schafer’s Honey Copy Course, here are 17 answers to the question, "What are the best copywriting courses you've taken and how did they help you improve your skills?"
The Adweek Copywriting Handbook by Joseph Sugarman
UC, Davis’s The Strategy of Content Marketing Course
The Writers Bureau's Copywriting Course
Copyhackers’ Copywriting Mastery Course
LinkedIn’s Learning to Write Marketing Copy Course
Yoast Academy’s SEO Copywriting Training Course
The Ultimate Sales Letter by Dan Kennedy
The Open University’s Travel Writing Course
Andy Mukolo’s The Foreign Copywriting Initiative Course
Dan Koe’s The 2-hour Writer Course
Copyblogger’s Copywriting Course
Creative Live’s Build a Successful Creative Blog Course
Coursera's Writing Professional Emails and Memos Course
Jack Zerby’s Copywriting Basics for Successful Sales Course
Udemy's The Complete Copywriting Course
The CIM Copywriting Masterclass Course
Cole Schafer’s Honey Copy Course
The Adweek Copywriting Handbook by Joseph Sugarman
The Adweek Copywriting Handbook by Joseph Sugarman is a book that has helped me improve my copywriting skills by giving me a strong understanding of the copywriting process and practical writing advice.
The book talks about things like how to write headlines, how to make a unique selling proposition, how to use emotional triggers in your copy, and how to make an offer that people can't refuse. It also offers samples of effective advertisements and text, which helped me in understanding how to apply the concepts in real-world situations.
What I enjoyed about this book was that it gave me a clear grasp of the copywriting process and practical advice that I could instantly apply to my work. Overall, this book has been quite helpful in helping me enhance my copywriting abilities. I highly recommend this book to anyone wishing to better their copywriting talents by learning from one of the industry's most successful copywriters.
Edward Mellett, Co-Founder, WikiJob
UC, Davis’s The Strategy of Content Marketing Course
I highly recommend The Strategy of Content Marketing course offered by the University of California, Davis. This course helped me improve my copywriting skills by teaching me how to create interesting content that drives traffic and conversions. The course covers everything from creating a content strategy to developing a distribution plan and measuring success.
One of the key takeaways for me was learning how to write for my target audience and how to optimize my content for SEO. The course also provides practical tips and tools for crafting headlines, writing engaging copy, and developing a strong brand voice.
Overall, I found this course to be extremely valuable and would highly recommend it to anyone looking to improve their copywriting skills.
Shaun Connell, Founder, Writing Tips Institute
The Writers Bureau's Copywriting Course
One of the best copywriting courses I've taken is The Writers Bureau's Copywriting Course. This course was incredibly comprehensive and covered everything from the basics of copywriting to advanced techniques for writing persuasive and effective copy. The course included modules on writing for different mediums, such as print, digital, and social media.
The course also provided practical exercises and assignments to help me practice my skills and put what I learned into action. I found the feedback from the tutors to be helpful, as they provided constructive criticism that helped me improve my writing and identify areas where I needed to focus more.
So, The Writers Bureau's Copywriting Course helped me to develop a firm foundation in copywriting and gave me the confidence and skills to write copy that is effective, persuasive, and engaging. I would highly recommend this course to anyone looking to improve their copywriting skills.
Will Gill, Event Entertainer, DJ Will Gill
Copyhackers’ Copywriting Mastery Course
Copywriting Mastery by Copy Hackers is a course that taught me how to write copy that converts. This course gave me a thorough understanding of the copywriting process, from researching the target demographic to creating appealing content.
Understanding the target audience, writing appealing headlines, developing a distinctive value proposition, and building successful calls to action were among the subjects covered in the course. It also included hands-on exercises and assignments that allowed me to put what I learned into practice while receiving feedback from the professors.
This course appealed to me since it focused on crafting copy that converts rather than merely being persuasive. It gave me useful insights and tactics for improving my content and increasing conversions, such as using social proof and scarcity, as well as creating a sense of urgency. I highly recommend this course to anyone trying to improve their copywriting skills.
Max Whiteside, Content Lead, Breaking Muscle
LinkedIn’s Learning to Write Marketing Copy Course
This course taught me the fundamentals of producing executive-level content on their platform. LinkedIn is a key platform for me, with connections, leads, and groups.
I wanted to use the opportunities, and this course leapfrogged me into more conversations, leads, and business relationships.
It helped me understand the psychology of copywriting for my audience based on my connection stats. The message and content advice was on how to convey an image that reinforces my job title and experience.
The most important thing was showing me how to craft interesting copy that resonates with our target audience, B2B, and fostering trust and good engagement with my content.
As a business leader, the course enabled me to craft thoughtful, useful content that shows my thought leadership, rather than simply selling my products or services.
Dustin Ray, Co-CEO and Chief Growth Officer, IncFile
Yoast Academy’s SEO Copywriting Training Course
I recently had the pleasure of taking a copywriting course by Yoast Academy on SEO copywriting. It was an incredibly comprehensive and insightful program that taught me how to write content for SEO and provided a wealth of practical tactics to become a better writer overall.
The course began with foundational topics, such as keyword research and topic clustering, to tailor content to search engine optimization. We then moved into concepts such as conversion-focused writing, which taught me how to craft persuasive online content based on analytics data.
This part of the course gave me insight into what works well for readers regarding formatting, structure, and word choice.
Kate Wojewoda-Celinska, Marketing Manager, Spacelift
The Ultimate Sales Letter by Dan Kennedy
The Ultimate Sales Letter by Dan Kennedy is a book that helped me improve my copywriting skills by giving me a thorough understanding of the copywriting process, as well as practical writing tips. The book discusses generating headlines, developing a distinctive selling proposition, incorporating emotional triggers into your text, and developing an interesting offer.
It also includes exercises and templates to help you put what you've learned into practice. What I enjoyed about this book was that it gave me a clear grasp of the copywriting process, as well as practical ideas that I could instantly apply to my work. It also presented me with a wonderful resource to which I could return whenever I needed help or inspiration.
Overall, this book has been quite helpful in helping me enhance my copywriting abilities. I strongly recommend this book to anyone who wants to improve their copywriting skills while learning from one of the industry's most successful copywriters.
Kyle Basett, Chief Operating Officer, Altitude Control
The Open University’s Travel Writing Course
As a travel editor, I've taken a variety of copywriting courses over the years. Travel writing is an exciting activity, and it's always interesting to read, setting a top bar to stand out over other writers and companies, so I try to find unique courses.
It's a short but effective course and it helped me hone my skills in crafting interesting stories that not only captured but kept the reader's attention.
The research tips were plentiful, and I found methods I would never have discovered myself, finding angles that other writers wouldn't see. It gave me insights into the different writing styles I can use for different travel pieces and how to tailor my writing to different readers in the same article! The course was invaluable in helping me become a better travel writer and editor.
Aiden Higgins, Senior Editor and Writer, The Broke Backpacker
Andy Mukolo’s The Foreign Copywriting Initiative Course
I recently completed Andy Mukolo's The Foreign Copywriting Initiative, and it was one of the best copywriting courses I have ever taken. It was extremely comprehensive and covered a lot of ground in copywriting, from the basics of how to write persuasive copy to how to write for different media.
Andy provided in-depth advice and tips on how to craft the perfect copy, and he also provided real-world examples of successful copywriting campaigns. I found the course to be incredibly helpful in improving my copywriting skills, and I would highly recommend it to anyone looking to become a better copywriter.
Jaya Iyer, Marketing Assistant, Teranga Digital Marketing
Dan Koe’s The 2-hour Writer Course
Dan Koe is an excellent online business mentor, and the chance to hop onto his 2-Hour Writer course was a once-in-a-lifetime opportunity. This course teaches you the psychology behind online writing, focusing keenly on writing copy that converts.
Unlike other courses that focus on churning out copywriters to work for others, Dan's course makes you the business and thus includes content creation frameworks and brainstorming tips that ensure you can write the best copy for your brand.
Since taking the course, I've improved my storytelling and contributed to my brand's improved email conversion rate from 25% to 37%.
Liam Liu, Co-Founder and CMO, Parcel Panel
Copyblogger’s Copywriting Course
As an experienced content writer, one of the best copywriting courses I've taken is the Copywriting Course by Copyblogger. This comprehensive online course covers everything from the fundamentals of copywriting to advanced techniques for creating engaging and persuasive content.
One of the most valuable aspects of the course was the emphasis on understanding the psychology of the reader and how to craft copy that resonates with them. This helped me to create more effective and targeted content that speaks directly to my audience.
Another significant aspect of the course was the focus on practical exercises and real-world examples, which allowed me to apply the concepts I learned and see immediate improvements in my writing. The course also provides ongoing support and resources to help me continue to improve my skills.
Overall, the Copywriting Course by Copyblogger is a highly recommended resource for anyone looking to improve their copywriting skills.
Ben Basic, CMO, Get It Cleaned
Creative Live’s Build a Successful Creative Blog Course
One of the best copywriting courses I've taken to help me develop my skills was Build a Successful Creative Blog by Creative Live. Through this course, I learned valuable tips and the fundamentals of creating content that resonates with readers.
I could improve my abilities in creating catchy titles, coming up with creative ideas quickly, working more efficiently, and understanding the importance of storytelling when writing copy.
I had access to industry insights from experts and marketers, which gave me additional guidance on successfully leveraging copywriting for maximum conversions. It was a worthwhile investment into attaining an exceptional skill set as a copywriter.
Daniel Pfeffer, CEO, Scrape Network
Coursera's Writing Professional Emails and Memos Course
Composing Professional Emails and Memos by Coursera is a great course for anyone wishing to develop their writing abilities for business objectives, even though it isn't explicitly a copywriting course.
This course helped me improve my ability to communicate effectively through writing, which is a necessary skill for any copywriter. The seminar covered topics such as email and memo formatting, having a professional tone, and writing with clarity and concision.
It offered practical activities and tasks that allowed me to put what I learned into practice while receiving feedback from the instructor and other students.
Tiffany Hafler, Marketing Manager, FORTIS Medical Billing
Jack Zerby’s Copywriting Basics for Successful Sales Course
One of the best copywriting courses I've taken is Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action, hosted on Skillshare by Jack Zerby. The course helped me improve my skills by teaching me the importance of using emotional triggers in my copy.
By tapping into the reader's emotions, I could create a stronger connection with them and ultimately persuade them to take action. One tip that I found helpful was to use powerful words such as "proven," "guaranteed," and "exclusive" to add credibility and urgency to my copy. This course was incredibly helpful for me and I strongly suggest it to anyone who wants to become better at writing.
Nick Cotter, Founder, newfoundr
Udemy's The Complete Copywriting Course
I highly recommend The Complete Copywriting Course: Write to Sell Like a Pro course on Udemy. This course covers the basics of copywriting and provides practical tips and techniques for writing effective web copy.
The instructor is knowledgeable and engaging, and the course includes hands-on exercises to help you practice your new skills. I found this course to be extremely helpful in improving my copywriting abilities and have used the techniques I learned in this course in my work as an SEO expert.
The CIM Copywriting Masterclass Course
I received a promotion to the position of General Manager, and being promoted to lead a copywriting team was both exciting and daunting—after all, my success relied on having the skills to write both powerful and interesting copy. The Chartered Institute of Marketing (CIM) Copywriting Masterclass course I took was an excellent starting point. With tips on structuring content, harnessing creativity, and engaging with an audience, I found the course to be invaluable for crafting blog posts, articles, advertising copy, CVs, and more.
Open-book assessments allowed me to apply the theory while feedback from an experienced instructor provided vital insight into maximizing my wordsmithing abilities. After completing it, I felt more knowledgeable and confident; qualities that have helped me in creating successful campaigns as the head of my team.
Haya Subhan, General Manager, Leeds First Aid Courses
Cole Schafer’s Honey Copy Course
Honey Copy is a top-notch copywriting agency, so it only made sense to learn from those who are experts in the field.
The course did not disappoint! It helped me further develop my skills, particularly with research and editing techniques. I learned how to analyze data, which helped identify ways for my copy to be more effective.
There were helpful lessons on how to write interesting stories to evoke emotion among readers and convert leads into sales. Honey Copy's course was an excellent eye-opener—it gave me the confidence and motivation I needed to perfect my craft.
Alexandru Contes, Co-Founder, ReviewGrower