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How to Create Endless Blog Topic Ideas

How to Create Endless Blog Topic Ideas

How to Create Endless Blog Topic Ideas

To help you keep your content fresh and engaging, we've gathered 25 strategies for generating endless blog topic ideas from industry professionals, including Growth Directors, CEOs, and Community Experts. From transforming existing content to utilizing TikTok trends for inspiration, these experts share their best tips for maintaining a steady stream of captivating blog topics.

  • Transform Existing Content

  • Collaborate with Insightful Partners

  • Reverse Engineer Successful Posts

  • Explore Related Topics and Tools

  • Involve Your Entire Team

  • Browse Google Search Suggestions

  • Leverage User-Generated Content

  • Work with AI Tools for Keywords

  • Conduct a Content Gap Analysis

  • Combine ChatGPT and Content Pillars

  • Research Competitors' Keywords

  • Use Search Autocomplete Features

  • Engage Your Audience

  • Focus on One Topic at a Time

  • Listen to Customer Inquiries

  • Maintain a Blog Idea List

  • Utilize Social Listening

  • Interview Industry Experts

  • Solve Audience Problems

  • Volunteer in Your Local Community

  • Adapt Famous Book Titles

  • Find Solutions with SEO and Keyword Research

  • Draw Inspiration from Books and Podcasts

  • Stay Current with Industry News

  • Get Inspired by TikTok Trends

Transform Existing Content

This strategy involves taking existing content and transforming it to explore the topic from a different angle or in a different format. For example, a popular long-form blog post could be broken down into a series of shorter, more detailed posts.

Alternatively, you could update older popular posts with new information or insights. This strategy can help breathe new life into your existing content, providing fresh topic ideas while ensuring the content remains relevant and valuable to your audience.

Span Chen, Growth Director, Notta

Collaborate with Insightful Partners

One powerful approach is to collaborate with industry experts. By inviting guest bloggers, conducting interviews with industry leaders, or engaging with influencers, you can infuse your blog with fresh perspectives and specialized expertise.

These collaborations not only provide valuable content for your readers but also allow you to tap into the networks of these experts, attracting new audiences to your blog. By leveraging the knowledge and insights of industry professionals, you can ensure that your content remains relevant, informative, and engaging, ultimately establishing your blog as a go-to resource within the finance industry.

Jeffrey Zhou, Co-founder and CEO, Fig Loans

Reverse Engineer Successful Posts

Explore the idea of reverse engineering to come up with endless blog ideas. Instead of concentrating solely on coming up with new ideas, analyze well-liked or profitable blog posts from other sources in your niche. Examine the essential components of those posts that make them interesting, such as the format, organization, storytelling strategies, or original perspectives.

You can uncover hidden patterns or ideas for your own content by reverse-engineering successful posts. Adapt those elements to your own writing style and audience, and you'll be able to come up with fresh and unique blog topics that have a proven track record of resonating with readers.

This method allows you to learn from the best, incorporate successful strategies, and put your own creative spin on them, ensuring your blog stands out with unique and compelling content.

Ryan Faber, Founder and CEO, Copymatic

Explore Related Topics and Tools

One effective strategy for generating a never-ending stream of blog topic ideas is to explore related topics within your niche. Think outside the box and consider themes that are thematically connected to your main topic.

But work smarter, not harder! Leverage modern technologies that can assist you in this process. Websites like AnswerThePublic, AlsoAsked, and are great resources for idea generation. Simply enter a keyword of your interest, and these tools will provide you with untapped content ideas waiting to be explored based on the search by real people.

By tapping into these resources, you can discover a goldmine of unexplored topics, enabling you to create even more valuable and useful content for your audience.

Marketa Chalupnikova, Co-founder and COO, Tolgee

Involve Your Entire Team

While it may be the marketing and communications department creating your blog content, it is always worth getting everybody in on the think tank side of blogging in order to have a regular suggestion of blog topics—it could even be as easy as an actual suggestion box that people could put in their tips.

If you have a more niche topic you cover at your business, then you could also be bringing in valuable expertise to add to your blog; in fact, it will be almost essential that you utilize those skills that are around you.

For example, we are a law firm, so while our marketing person may not be fully equipped to discuss legal trends and needs, they can engage the entire team by creating new content. They don’t have to necessarily write blogs, but their ideas for important and relevant topics will be crucial.

Martin Gasparian, Attorney/Owner, Maison Law

Browse Google Search Suggestions

One amazing way to have endless blog topic ideas is to browse Google. At every search query, Google shows up People Also Asked and Related Search terms. Using these two, you can have a supply of limitless blog topic ideas, as according to Google, 15% of all Google searches have never been searched before.

Google always has new search terms and suggestions that you can write on. You can use various software to extract the related search keywords from Google SERP. So from one keyword, you can have many keywords, which then can be used to further push the keyword research.

Faizan Fahim, SEO/Content, InfraCloud

Leverage User-Generated Content

One powerful strategy for generating endless blog topic ideas is leveraging User-Generated Content (UGC).

This means actively listening to your audience's discussions, questions, and feedback across various platforms such as social media, customer reviews, and online forums. Their real-world concerns and queries are an invaluable resource, providing you with an endless supply of relevant topics that will engage and resonate with your audience.

Will Gill, Event Entertainer, DJ Will Gill

Work with AI Tools for Keywords

AI tools like Surfer and Outranking make it easy to discover keyword clusters on a specific topic. Each cluster could be one or more potential blog topics. Use these keywords to sniff out questions you can answer (each question can also be its own blog topic if there's enough to talk about).

This approach is like going down the rabbit hole. Finding questions leads to more questions, which may inspire another keyword cluster or group of blog topic ideas.

Alli Hill, Founder and Director, Fleurish Freelance

Conduct a Content Gap Analysis

One reliable strategy for generating a never-ending stream of blog topic ideas is through content gap analysis. Essentially, this approach involves examining the content landscape of your competitors and identifying the topics they all rank for but you haven't thought of.

Whether you use an expensive keyword research tool like Ahrefs or an affordable alternative like Keysearch, they all offer some kind of content gap feature. Analyzing your competitors in various combinations can result in a consistent supply of fresh, relevant blog topics that will give you a good chance of ranking if you write high-quality content.

Combine ChatGPT and Content Pillars

At Webserv, we turn to ChatGPT to keep our content generation machine humming. Our secret sauce? Content pillars.

We identify the core issues our clients grapple with and feed them into ChatGPT, which spews out a stream of related blog topics. But here's where the magic happens. These topics are all linked to our main pillars, helping us create a layered content strategy. It's like building a pyramid, where the pillar is the apex and the blog topics form the base.

By using this approach, we not only ensure a steady stream of fresh content but also strengthen our internal linking strategy. The result? A well-structured content universe that guides our readers from information-based blog posts to our solution-centric core offerings.

Kevin Hall, Marketing Operations, Webserv

Research Competitors' Keywords

For the past 14 years, our business has maintained a successful blog that continues to thrive. As part of our content strategy, we strive to publish a minimum of three blog articles per month.

Our go-to method involves researching and analyzing our competitors' ranking keywords. By utilizing tools like SEMRush, we can scan their websites and identify the keywords they are ranking for, as well as evaluate the level of difficulty in creating an article that could also rank in the top 10 search results.

This invaluable technique allows us to tap into an endless supply of blog topics that have the potential to attract organic traffic and engage our target audience.

Evan McCarthy, President and CEO, SportingSmiles

Use Search Autocomplete Features

One effective strategy for generating endless blog topics is to leverage the power of search engine autocomplete features.

During a content brainstorming session in Q1 2022, we were struggling to find fresh topics related to "online coupons." I decided to use Google's autocomplete to our advantage. I simply started typing "online coupons for" in the search bar and let Google suggest the rest. The autocomplete function provided us with a multitude of queries like "online coupons for groceries," "online coupons for clothing," etc.

Over the course of the next quarter, we churned out over 75 blog posts using this method, resulting in an increase in organic traffic.

Rabea Elias, Business Head, Almowafir

Engage Your Audience

One strategy for generating endless blog topic ideas is to tap into the power of audience engagement. By actively involving your audience in the content creation process, you can gather valuable insights, address their specific needs, and generate a continuous stream of relevant and engaging topics. Here's how to implement this strategy:

  • Conduct Surveys and Polls: Regularly gather feedback from your audience to understand their interests and address their needs.

  • Analyze Comments and Feedback: Pay close attention to the comments and feedback you receive to identify recurring themes and questions.

  • Utilize Keyword Research: Conduct keyword research to identify popular search terms and topics relevant to your niche.

  • Stay Updated on Industry News and Trends: Stay informed about the latest industry developments to generate timely and relevant blog topics.

These four key strategies, you can effectively engage the audience, gather insights, and continuously generate engaging blog topic ideas.

Aditya Jani, Partnership Builder, Ace Infoway

Focus on One Topic at a Time

Keep your blog short and to the point. If you want to avoid the risk of running out of things to say, focusing on one subcategory or topic might be the best thing.

You don’t need to write a novel in order to attract readers and you don’t need to write everything that there is about a certain subject. Whether you’re writing a “how-to” article or just the best way to do something, pick “one” idea in the bunch and develop from there.

In the end, you will have a mini blog about one small thing you were able to expand, with many more to go after that.

Robert Burns, Marketing Director, Oxygen Plus

Listen to Customer Inquiries

In my experience, an absolute goldmine for creating endless blog topic ideas is leveraging customer inquiries. If a question is asked once, it likely represents a query many others have as well.

For instance, we ran an email campaign for a client that included a Q&A segment. To our surprise, we received over 300 unique questions about their product and service. These questions were not just customer concerns, but they became a rich repository of blog topics. Each question revealed an area of interest or confusion about the product, providing us with at least 300 blog topic ideas.

We converted these inquiries into informative articles, which ultimately boosted site traffic and improved SEO ranking.

Maintain a Blog Idea List

I have a long list of prospective blog entries that I can select from each week, which ensures that I never run out of blog ideas.

Simply jot down any and every post idea you've ever had to start this list. Make a list of all the places you've been, then write down a few suggestions for each. If you just traveled to Spain, for instance, you may write about your schedule, a packing list, and an article with "10 things to know before traveling to Spain." Because you'll be adding to this list constantly, keep it easily accessible. Write down fresh blog post ideas when you come up with them on the list.

Try to answer one straightforward question whenever you begin a blog post: what value does this article provide? An outsider would not value a three-day report of your activities. But it's really helpful to follow the suggested three-day schedule! Notice how, despite the small difference in wording, it is essentially the same article?

Aiden Higgins, Senior Editor and Writer, The Broke Backpacker

Utilize Social Listening

Social listening can provide you with ideas on trending topics based on what people are sharing, commenting on, and posting about, as well as using hashtags on social media. This is a great way to generate blog post ideas that are very timely and relevant, and are sure to resonate with your target audience.

This strategy will give you endless blog topics without the need for hours spent brainstorming. It will also help you keep your blog up to date and filled with topics that your audience wants to learn about.

Tom Golubovich, Head of Marketing, Ninja Transfers

Interview Industry Experts

Conducting interviews with industry experts, influencers, or thought leaders, in my opinion, is a wonderful method to bring new perspectives to your readers while also increasing the credibility of your blog.

Inviting experts to contribute their views, opinions, or predictions on important issues is a good way to start. Prepare a list of pertinent questions and engage in fruitful dialogues. If you have a finance blog, for example, you could interview a known economist to discuss the current situation of the economy and provide insights into investment prospects.

Expert interviews not only provide unique content but also attract a new audience eager to hear from industry leaders.

Solve Audience Problems

Relying solely on SEO tools for finding content topics will limit your research process. The better approach is to start by identifying the problems and pain points of your audience.

Start your research with online communities such as Quora, Reddit, and other niche forums to find what questions people in your industry are asking. For example, you can Google “ intitle:[your niche]” to find popular Quora questions that people are interested in.

These questions will define a challenge or problem regarding your niche. So, creating content for these topics will help you solve a problem and build an audience around your brand.

Once you complete your research with all possible niche communities and forums, you will easily have a list of hundreds of content topics that were asked by real people from your industry. Later, you can prioritize these questions by search volume and business relevance to maximize your SEO performance.

Ayushi Jain, Brand Partnerships Manager, Qikink

Volunteer in Your Local Community

Getting involved with your community either through volunteering or with your business, can help you to see what is happening within it. When it comes to blogs as content, most people are looking for something relatable, trending, and that comes from some background of expertise.

Community involvement allows you to get a different perspective which can help when it comes to coming up with blog topics!

Daniel Climans, Senior Manager, Digital Marketing and Partnerships, StickerYou

Adapt Famous Book Titles

A clever and fun strategy for generating endless blog topics is to draw inspiration from famous book titles and give them a unique spin to match your niche. This approach can yield a myriad of fresh and engaging ideas.

For instance, let's take the classic self-help book "How to Win Friends and Influence People" by Dale Carnegie. This title can be deconstructed and adapted to fit multiple industries or topics. Here are some examples:

If you're writing for a business-oriented blog, you could take the essence of Carnegie's book and tailor it to the world of entrepreneurship with a title like "How to Win Clients and Influence Market Trends."

By extracting the structure and concept of a renowned book title and reshaping it to your niche, you can create endless, engaging blog topics that resonate with your audience. It's about taking the familiar and twisting it into something new and relevant to your readers.

Harry Boxhall, Digital Marketer, BlindsByPost

Find Solutions via SEO and Keyword Research

My strategy for generating endless blog topics is to leverage SEO. This can be achieved by utilizing Google's free Keyword Planner or paid tools like SEMRush or Ahrefs. The key is to start with a broad keyword and then delve deeper into long-tail or LSI keywords, as well as trending topics within your niche.

To further expand my list of potential blog post ideas related to the main broad keyword, I often explore the "Related Searches" and "People also ask" sections on Google. This allows me to find even more specific ideas and ensure that my content stays up-to-date and addresses the queries that are important to my audience.

Bayu Prihandito, Founder and Entrepreneur, Life Architekture

Draw Inspiration from Books and Podcasts

The most popular (or controversial) books in your blog field might make excellent blog articles. Even if you aren't interested in reading such books from cover to cover, I think you can gain a lot of ideas just by browsing their table of contents and scanning chapters for fascinating themes.

You can also obtain ideas for your blog by listening to podcast themes from authority and up-and-coming personalities in your sector.

Stay Current with Industry News

For blogging to be a significant element of your content strategy and genuinely contribute to your company goals, you must be regarded as a reliable, go-to source of industry information. And if you want to be perceived as such by your readers, I advise that you can't afford to be out of date, dishing out obsolete (and possibly untrustworthy) information. Keep up with industry news.

Kim Leary, Creative Director, squibble

Get Inspired by TikTok Trends

Nowadays, everyone stays up-to-date with the latest trends on well-known social media platforms. Surprising your audience with topics circulating on Facebook, Twitter, or Instagram is challenging.

Contrary to the aforementioned platforms, TikTok is still a relatively new tool, with users limited mainly to Gen Z. So why not take advantage of the older audience's reluctance to use it and treat the trends available there as a source of inspiration for posts targeted at a broader audience?

You would be bewildered by the versatility of content available on TikTok. You can surely encounter a fresh perspective on any subject, from the newest makeup trends to geopolitical disputes.

You can base your blog post on a particular opinion, or enter into polemics with it. You can describe a social phenomenon you discovered there, or treat this medium as an inspiration to dive into your imagination and develop your ideas. The array of topics is endless.


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