15 Leaders Share Their Favorite ChatGPT Hacks
In this article, we've gathered fifteen unique insights from professionals in the field, including digital marketing consultants and content managers, on how to effectively use ChatGPT in content marketing. From using ChatGPT for constructive feedback to gaining a synonym generator, discover the top hacks and prompts that these experts recommend.
Use ChatGPT for Constructive Feedback
Implement the "Empathy-Drive" Prompt
Generate a Topic Map
Mimic Your Writing Style
Guide AI with an InstructGPT Approach
Create Targeted Content with Conditional Prompts
Engage the Audience with "Sparkle-Prompt"
Ensure You Are Citing Sources
Optimize SEO with Outlining
Define the Role Before Prompting
Refine Content with Detailed Prompts
Simplify Ideas with the "Explain" Prompt
Summarize YouTube Transcriptions w
Repurpose Content Across Channels
Gain a Synonym Generator
Use ChatGPT for Constructive Feedback
One ChatGPT prompt that I would recommend to other content-marketing professionals is, "Given the content below, provide me with five examples regarding how I can improve this text," and include the text you're working on in the same message.
ChatGPT can be very helpful when it comes to requesting constructive feedback and suggestions, and can be asked as many times as necessary in an effort to iteratively generate higher-quality copy.
However, ChatGPT does have its limitations, and we need to keep this in mind while we're using it. For example, when it comes to content that requires subject-matter expertise, we may still need to request a review from an expert who is familiar with the content under development.
This prompt is frequently used when developing content, and ChatGPT usually provides actionable feedback that can be used to improve copy in ways that may not have otherwise been considered.
Thomas Fuller, Digital Marketing Consultant, Thomas P. Fuller
Implement the "Empathy-Drive" Prompt
One of the most effective ChatGPT prompts I utilize is the "Empathy-Drive" prompt. This strategy involves creating content that empathizes with the audience's situation or problem, and then introduces the product or service as a solution.
The reason this approach works so well is that it makes the audience feel understood, which helps to build trust and rapport. By demonstrating an understanding of their challenges and offering a tangible solution, it positions your brand as a helpful ally, rather than just a business trying to sell something.
Here is an example of how I've used the "Empathy-Drive" prompt to produce successful content: For a financial planning software company, Empathy: "We get it—planning for the future can be overwhelming and confusing." Solution: "Our software simplifies the process, guiding you step-by-step to a secure financial future." This empathetic messaging was used in a series of educational webinars and resulted in notably increased conversions.
Generate a Topic Map
Spend time ideating your content based on areas in which you specialize before any keyword research or competitor analysis. This ensures no stone is left unturned in your content strategy.
ChatGPT makes this incredibly easy, and with ChatGPT Plus, the output is better, and a plugin called Whimsical can be installed to generate diagrams.
A prompt to generate a comprehensive topic map could be:
Act as an expert on [TOPIC]. Your task is to produce a topical map, providing an overview of the relationships between all topics related to the given topic. Your response must be in the form of a mind map with the given topic at the center. Analyze semantic entities to produce related topics to appear in the mind map. The nodes in the mind map need to be three levels deep with at least [X] topics overall.
The output provides a mind map of all the essential topics for building clusters around.
Joe Cowman, Head of SEO, FATJOE
Mimic Your Writing Style
One ChatGPT hack I often use and recommend is the "Mimic My Writing Style" prompt. This is incredibly useful in content marketing, especially when maintaining a specific tone or style across different channels. All you need to do is feed a few examples of your previous writings to ChatGPT and ask it to "Continue in my writing style." ChatGPT's ability to learn and mimic styles can save you a lot of time while ensuring consistency in your brand voice.
This hack can also improve your writing style over time. ChatGPT can help you identify any weaknesses in your writing and give you ideas for fixing them to remain consistent with your brand's voice. Additionally, it can provide brilliant suggestions on refining certain aspects of your writing, such as grammar or word choice.
Tristan Harris, Demand Generation Senior Marketing Manager, Thrive Digital Marketing Agency
Guide AI with InstructGPT Approach
ChatGPT and similar AI writing programs are invaluable tools in the content marketing world, but knowing how to use them is key to achieving the best results. One method I highly recommend is the InstructGPT approach.
By providing clear and precise instructions, you can guide the AI to deliver content in the exact tone and style you need. For instance, I frequently use prompts like, "Suggest blog titles centered around the keyword (insert keyword), maintaining an informative yet conversational tone." This flexible prompt can be easily tailored to suit your specific goals and target audience, allowing for customized content that resonates with your readers.
You can even ask ChatGPT to emulate the same tone as a specific website by including a link in your prompt. For example, you can say, "Write me a blog post about (insert title) in the style of this site - (insert website link)." The produced content will then seamlessly blend in with existing site copy, maintaining the brand voice.
Rachel Smith, Content Marketing Manager, Paramount Digital
Create Targeted Content with Conditional Prompts
Utilize conditional prompts for targeted content creation. One powerful ChatGPT hack recommended for content-marketing professionals is using conditional prompts. By defining the audience, tone, and specific guidelines within the prompt, the AI's response can be tailored to align perfectly with your content strategy.
For example, including instructions like 'Write a cold email to a candidate in a semi-professional tone' enables the creation of specialized content without manual intervention. It saves time, enhances consistency and offers a versatile tool for various content needs. Leveraging conditional prompts is like having a team of writers with distinct voices at your fingertips.
Madhurima Halder, Content Manager, Recruit CRM
Engage the Audience with "Sparkle-Prompt"
Get ready to level up your content game with the "Sparkle-Prompt"! It's like adding a dash of fairy dust to your keyboard.
When we sprinkle this magic, we ask ChatGPT to "Craft a quirky analogy about [topic]"—bam, instant charm! Data dazzles—a 60% spike in click-through rates and a whopping 80% boost in social shares.
Remember when we compared SEO to a treasure hunt for Google's heart? Shares flooded in faster than a caffeine rush! This prompt jazzes up even the dullest subjects, making readers smile while they learn.
So, whether you're demystifying dark matter or dissecting doughnut economics, let those analogies fly like confetti. Your content will shine brighter than a disco ball—and your audience will thank you for the "aha" moments!
Himanshu Sharma, CEO and Founder, Academy of Digital Marketing
Ensure You Are Citing Sources
AI's rise brings complications and more questions. Where is the data coming from? Is copying and pasting allowed? To what extent can the information the platform provides be utilized when a question is asked?
It's understood that ChatGPT pulls information already found on the web and puts it together in the requested format. The importance of citing sources, a lesson learned during school years, applies to ChatGPT as well.
When using ChatGPT for assistance with concepts and tips, it's beneficial to ask it to cite its sources. This enables the vetting of the information to ensure it's from a reliable source. It also confirms if ChatGPT is pulling information word for word and feeding it back.
Avoiding the trap of copying and pasting, or "unknowingly" plagiarizing or stealing someone else's work, is crucial.
Corey Brausch Hurley, Social Media Strategist, Seven Willows, LLC
Optimize SEO with Outlining
ChatGPT Prompt: "Analyze the top-ranking webpages for [target keyword/phrase] and identify key elements that contribute to their success. Consider factors like content length, headings, subheadings, multimedia usage, internal/external links, and overall structure. Based on your analysis, create an outline for a new blog or webpage that surpasses the existing top-ranking content."
ChatGPT is great for outlining content and optimizing it for SEO. The outcome is an increase in organic traffic, a higher engagement rate, and, consequently, more conversion opportunities.
Moreover, the ability to outline SEO-optimized drafts streamlines the content creation process, thus saving time and resources for marketing teams. This then allows content teams to focus on crafting engaging and value-driven content, while the tool takes care of the technical SEO aspects.
Katie White, Content Marketing Manager, Centime
Define the Role Before Prompting
The ChatGPT hack that had the biggest impact on what AI would return was by telling ChatGPT what its role was before I entered the prompt. For example, if I wanted it to write a pitch email to send to a journalist about my company, I would start the prompt with this sentence: "You are a top-level news editor for a major publication. Write a pitch email..." Once I implemented this hack, the results came back much more useful.
Adam White, Founder, SquidVision
Refine Content with Detailed Prompts
Be specific. The more detail you include in your prompt, the better the result will be. You need to tell ChatGPT exactly what you want it to do. Instead of just asking it to generate a piece of content, give it extra details like who the content is for, what kind of style or tone the content should have, how long it needs to be, and important details or information that should be included.
It is also important to remember that ChatGPT can refine content. If you are not happy with a piece of writing, or you feel it is too generic, you can simply ask ChatGPT to rework it to your desired tastes or requirements. You can use a prompt like, "This content is too generic, and the tone is not quite right. Please rework it to be more unique." to refine any text until you are happy with the result. Just make sure to run it through a plagiarism checker afterwards!
Jaco Lundt, Copywriter, TIDAL Digital
Simplify Ideas with the "Explain" Prompt
At the end of the day, content marketers are really just looking to strike the right chord with their audience, right? The common struggle I see here is that they often get too wrapped up in their own ideas or use a lot of unnecessary jargon.
ChatGPT can really help simplify things if you use the "Explain Like I'm Not an Expert" prompt. I've found that this strategy works best for blog posts, explainer videos, and the like. You can keep things down-to-earth and help your audience understand what you're saying in a way that's easy for everyone, regardless of whether they're pros or not.
To really drive your point home, you can even get ChatGPT to cook up an example that goes with your idea.
Ewen Finser, Founder, The Digital Merchant
Summarize YouTube Transcriptions
A highly recommended ChatGPT prompt for content marketing professionals is one that summarizes YouTube video transcriptions. Often, content marketers limit their research to the top-ranking pages on Google, resulting in similar topics being covered in most content pieces on the first page.
However, researching through YouTube videos, particularly expert interviews and webinars, can provide expert insights in a matter of seconds. Here's the process, including the ChatGPT prompt:
Identify YouTube videos relevant to your articles for research.
Extract the video transcription from YouTube.
Apply the following ChatGPT prompt:
"I am writing an article on {your topic} and I found an expert interview on the topic on YouTube. Now, create a concise summary of this YouTube video as I'm sharing the transcription below:
"{paste your transcription text here}"
Mansi Maru, Freelance Creative Content Writer, UpInFifty
Repurpose Content Across Channels
One hack that I will recommend to every content marketer is to use ChatGPT to repurpose your blog articles or video content on different social media channels.
Now, content repurposing is not about using the same content, but customizing your content pieces tailored to a specific social media channel.
Here's how you can do this effectively:
Find the pillar page (detailed guide, video interview, or podcast) piece you want to repurpose.
Use the following prompt (with an example) to personalize your content for a specific platform:
Repurpose the following blog content into a personalized LinkedIn post. Use a hook in the intro and a clear CTA.
Here's the content:
"[Paste your blog content]"
Note: Customize the prompt based on your target audience and brand tone.
If you want to repurpose a video or podcast, then you can use the text transcript and ChatGPT will turn it into a personalized post.
By repurposing your older posts like this, you can 10x your content reach.
Mrittika Sengupta, Tech Content Writer and Editor, 10Pie
Gain a Synonym Generator
ChatGPT can be an endless word generator that can help any tired mind find a new and interesting way to see something. However, it's not suggested to rely on an AI bot to write all of your content. Evidence shows that this approach doesn't resonate with people. Instead, consider using it as a quick synonym generator that can take your repetitive wording into new and exciting directions.
Content creation is all about finding the right words. As you build your structures, sentences, and stories, consider getting some help to ensure each paragraph is filled with fresh punctuation that keeps the audience inspired.
It's as simple as asking ChatGPT for some alternatives to the phrase “great idea!”
Bobby Lawson, Technology Editor/Publisher, Earth Web