How AI Has Changed the Game For Me As a Marketer
Artificial Intelligence (AI) has revolutionized the marketing landscape, offering new tools and strategies to enhance campaigns and customer engagement. In this article, we explore 12 ways AI has improved and changed the roles of marketers, from embracing programmatic advertising to letting AI draft a persona for you. Discover how these marketing professionals have leveraged AI to elevate their game in the ever-evolving digital world.
Boosting Programmatic Advertising
Writing Catchy Titles and Headlines
Managing Customer Data
Leveraging Recommendation Engines
Drafting Email Marketing Strategies
Optimizing for Voice and Visual Search
Improving Engagement with Chatbots
Enhancing Marketing Decision Making
Analyzing Image and Video
Generating Enthusiasm in Marketing Roles
Driving Lead Generation and Scoring
Creating Marketing Personas
Boosting Programmatic Advertising
The way in which firms promote will also change because of artificial intelligence. In fact, with a primary type of AI, modern digital advertising methods are possible. AI-based delivery systems can even power LED billboards.
These systems run independently based on intricate algorithms and large amounts of data, displaying the proper kinds of advertisements to the appropriate audiences. We refer to this as programmatic advertising.
Ad development used to be primarily a creative undertaking. It still is, but companies must look beyond inventiveness if they want their advertisements to be successful. Today, targeting the correct audience and conveying the right message is crucial.
Businesses can maximize their return on investment with AI by only showing relevant users their ads. Ads may be automatically purchased and then mass-customized. Many advertisers are already using this technique.
Tristan Harris, Demand Generation Senior Marketing Manager, Thrive Agency
Writing Catchy Titles and Headlines
One of the biggest ways AI has improved and changed my marketing role is the fact that you can implement AI to help come up with catchy titles and headlines for content!
In an age where most everyone in the world is scrolling or clicking through Google and other apps to look for specific information, topics, and entertainment, it's easy to scroll past any page or title that doesn't look interesting or concise enough. Especially if the content you're trying to promote isn't the most appealing or fun to the average Joe, AI can help you come up with a title or headline that can grab anyone's attention!
One such example is utilizing ChatGPT to come up with a creative, eye-catching title for a fashion blog post you are about to upload that can also help you place better on the Google SERP if the title is relevant enough to your content.
Chris Hunter, Director of Customer Relations, ServiceTitan
Managing Customer Data
If there’s one part of my job I don’t like, it’s managing and analyzing customer data.
Before AI, my team and I used to structure and analyze terabytes of customer data to uncover buying trends and personal preferences so we could tailor marketing around individual prospects.
However, this was time-consuming. Sometimes we’d spend our entire day analyzing customer data.
Fortunately, AI changed the game. With AI customer data platforms, I can import, clean, and structure customer data within minutes. I don’t have to waste time sifting through data; I can simply use it to make business decisions.
Scott Lieberman, Owner, Touchdown Money
Leveraging Recommendation Engines
Recommendation engines use machine learning algorithms to analyze customer behavior, preferences, and purchase history, then provide personalized recommendations for content or products. As a marketing agency owner, this technology is particularly useful for me, as I can provide more personalized recommendations for my client’s products and service offerings.
For example, an EdTech client I work with can now provide personalized content recommendations for their users based on the topics they have previously engaged with. This made the client’s content more relevant and engaging, leading to an increase in engagement metrics and site traffic. At the same time, it has reduced their cost per acquisition and improved their customer lifetime value.
Justin Thomas, Founder and Lead Consultant, JourneyEngine
Drafting Email Marketing Strategies
As a marketing expert, I can attest to the impact that AI has had on my email marketing strategies. With the help of machine learning algorithms, I can now personalize my emails to a greater extent, thus increasing the chances of conversions.
The ability to analyze large amounts of data has also allowed me to understand customer behaviors and preferences, enabling me to tailor my email campaigns to better suit their needs. On top of that, AI has simplified segmenting of my email lists and automated certain processes, freeing up valuable time and resources that I can redirect toward other areas of my job.
AI has certainly changed the way I approach email marketing, and I'm excited to see what other advancements in technology will bring to the table in the future.
Joe Troyer, CEO and Growth Advisor, Digital Triggers
Optimizing for Voice and Visual Search
AI advancements in voice and visual search have significantly changed the game for marketers by enabling them to optimize content for these emerging channels, thus increasing visibility and brand awareness.
By understanding and leveraging the algorithms behind voice assistants like Alexa or Siri, and visual search engines like Google Lens or Pinterest Lens, marketers can tailor their content to rank higher in these search formats. This involves optimizing keywords, metadata, and image descriptions to cater to voice and visual search queries.
Consequently, businesses can tap into new audiences and stay ahead of the competition in the ever-evolving digital landscape. Outsourcing can further streamline the optimization process to specialized agencies in countries like the Philippines, where skilled professionals can provide cost-effective solutions while keeping up with the latest trends and best practices in voice and visual search optimization.
Ben Lau, Founder, Featured
Improving Engagement with Chatbots
I have to admit that chatbots have been a game-changer for us. The fact that they are available 24/7 means that potential customers can ask questions and get answers at any time of day, even outside of regular business hours. This has not only improved our customer engagement but also our lead generation process.
With chatbots, we can communicate one-on-one with many people simultaneously, which saves us time and frees up our team to focus on other important tasks. Furthermore, chatbots have allowed us to personalize our communication even further, as we can tailor responses based on the user's previous interactions and browsing behavior.
Thanks to chatbots, we have seen a significant increase in our customer satisfaction ratings and can provide a seamless marketing experience for all our users.
Nadzeya Sankovich, Senior Journalist, Health Reporter
Enhancing Marketing Decision-Making
AI technologies can identify patterns, trends, and insights from data more quickly and accurately than human analysts, resulting in improved marketing decisions. I'm aware that AI will only serve as an extension of what I do, so allowing these systems to take over manual tasks and analyze data allows me more time to focus on strategy.
For example, data collected and analyzed by AI will be available at my disposal but based on the conclusions I draw from it, I can develop more effective marketing campaigns targeting key demographics. In this particular area, AI-driven analytics tools allow for real-time optimization of campaigns, enabling me to make smarter decisions with higher ROI.
Geoff Cudd, Founder, Don't Do It Yourself
Analyzing Image and Video
The use of AI-powered image and video recognition has revolutionized and improved my marketing role. I can use AI to assess visual information and find the parts that buyers find most interesting. I can now modify my marketing plans and initiatives to more effectively appeal to my target market.
For instance, I can improve the photos used in future ads to better engage customers by looking at which product images get the most likes and shares on social media. I can follow user-generated content that contains my brand and interact with customers who have shared these photos thanks to AI-powered image and video recognition. I can make data-driven judgments using this technology, leading to more successful marketing strategies and campaigns.
Dayna Carlin, Director of Marketing and Sales, NovoPath
Generating Enthusiasm in Marketing Roles
AI technology and all it offers has us all excited for sure, and I don’t even remember the last time we were experimenting and exploring new technology with these levels of enthusiasm.
For example, the chatbot we have on our website now has me working overtime with my time. Not because we haven’t set it up right, but because we’re eager to explore what else it can do. It’s the same with other AI tools and platforms that we’re onboarding. We just can’t wait to get going on them.
Even for exploring our options in the market, our entire team gets excited about comparing different platforms and helping me decide which would be a great fit. And with the boundless potential of AI, I am sure this is only the beginning.
Ariav Cohen, VP of Marketing and Sales, Proprep
Driving Lead Generation and Scoring
For businesses like mine that rely on converting great leads, the time-consuming process is made faster, easier, and more effective with AI. Rather than leaning on cold calling, emailing, and other manual lead sourcing, we can use automated tools to bring the leads to us.
Beyond generation, we can also score leads using an automated system that instantly measures each lead across multiple factors, including preferences, customer history, and demographics. Rather than wasting too much time chasing down leads that will never convert, we can get smart recommendations of which lead to pursue most aggressively and even which channels and communications will be the most likely to help us land more wins.
Shawn Plummer, CEO, The Annuity Expert
Creating Marketing Personas
As a marketer, AI has sped up my marketing role by providing access to powerful language models like ChatGPT that can help me quickly generate marketing personas.
I can use ChatGPT to create detailed and accurate marketing personas that reflect their needs, goals, and behaviors by inputting relevant data and information about my target audience.
This can save me a significant amount of time and effort compared to traditional methods of creating marketing personas, such as conducting surveys or interviews with customers.
By leveraging the power of AI and natural language processing, I can quickly generate personas based on data and insights rather than assumptions or guesswork. I can save time and resources by using AI-powered tools like ChatGPT while still creating effective and data-driven marketing strategies that drive results for my clients.
Shane McEvoy, MD, Flycast Media